![]() ![]() ![]() Ballard's work grapples with the problematics of the self and its codependency with ideological representation. ![]() This article explores the multifaceted ways in which J. However, both terms – alienated masses and revolutionary collective – are implicitly dependent upon liberal individualism, which abstracts individuals from the cultural traditions and social relations in which they are embedded. Against this alienated world, Debord pits the ideal of a collective revolutionary subject that freely creates society. Furthermore, his analysis subscribes to the trope of mass society, which sees the populace as culturally denuded, divorced from community and subject to the imposition of false needs. Its most serious defect is Debord’s rejection of the necessary intermediation of social life by culture and communication. ![]() This article explicates and assesses Debord’s theory. The individual, divorced from the collective praxis that constructs our social world, is reduced to consuming corporate-supplied entrancing narratives. Building on Marx’s theory of alienation, the spectacle describes our passive, quasi-visual relation to the social world. In 1967, Guy Debord published his landmark analysis of the spectacle. ![]()
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